Brian Bayley

- Entertainment -

Event Marketing

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Resume

Below are the details, and a long list of accomplishment and success stories. It doesn't start back at 14 yrs old, with my first teenage job at a trap-shooting range, or playing in my first band, but it's pretty danged close. Hope it will give you a bit more of a deeper dive. Please hit me up anytime for any questions you may have, or any gigs in which I can help!.

Live | Drums | Photog | Sites | Music | Grafx | Misc | Testimonials | Resume

SUMMARY

Goal-oriented entertainment professional with vast experience in concert production, artist relations, live event management, media content creation and programming, music performance, and marketing. Career focus as live concert Production Manager, show Producer, A&R, music promotions, websites, digital and traditional marketing. Strong skills in project management, pre-production and planning, artist/venue show advance, campaign administration, promotion and industry relations. Extensive experience in team leadership, project management, campaign planning, creative development and implementation.

Specialized expertise in:

Artist Rider Advances, Gear and Backline Procurement

Creative Strategy and Campaign Consultation

Event Marketing and Campaign Promotions

Marketing Services: Traditional and Digital

A&R Evaluation and Administration

Media Content Producer / Creative

Live Concert & Event Production

Creative Music Services

Website Development

Artist Relations

Programming

Photography

Drummer

Producer

Produce SEO-friendly and device-responsive websites, the content to fill them, and the marketing to let an audience know they are there.

Website and U/X - U/I Design Services
Photography
Video Producer
Audio Engineering
Custom Songwriting & Production
Graphic Design
Copy Writing
Event Producer

Martin & Company Advertising: Nashville, TN

March 2018 – March 2020

Writer - E3/MAHLE Driver Interviews : NHRA, Offroad, TransAm, Pro Drift
Writer - Hot Shot's Secret Dealer Interviews : Blog Articles
Writer - Howell EFI Customer Interviews : Blog Articles
Photography
Video Producer
Campaign Consultation and Strategy Design

Fontanel Attractions: Nashville, TN

July 2017 – March 2018

Public Events and Amphitheater Concert Venue

Director of Events, Entertainment and Marketing

Event Producer overseeing creation, coordination and execution of special events and festivals. Lead Fontanel-based entertainment production and provide performer accommodations. Marketing Directer responsible for leading marketing and media plans along with public relations and promotions.

Oversee the creation, planning, and coordination of special events and festivals via location rentals, organic productions and partnerships.
Advance all entertainment production and day-of details to ensure logistics, coordination and smooth operations of public/ticketed events.
Contract and manage the use of external vendors to secure necessary event services, i.e. audio, video, lighting, security, parking, production, etc.
Interface with partnering entertainment group on major touring concerts and festival events as needed.
Contract and organize all music venues with live entertainment including scouting artists, researching competitors’ programming, reviewing and evaluating music and performers.
Provide entertainment, A/V, and production support for group sales, meetings, events and private corporate banquets.
Serve as liaison for 3rd-party promoters and their teams regarding concerts and ticketed events.
Oversee event marketing, promotion strategy, internal and external communications.
Responsible for the creation of media content, graphic and copy collateral, distribution and media buys.
Work directly with the in-house marketing team and PR agency to insure outstanding exposure for all business units according to budget.
Act as a liaison between outside marketing agencies and management.
Media Buyer: Print, Radio, TV, Digital, Signage
Responsible for the creation of Graphic and Copy collateral.
Contract / manage the use of external vendors to secure necessary event marketing and production services.

Hard Rock International: Orlando, FL

Jun 2016 – July 2017

Theater Concert Venue, Hard Rock Live Concert Productions and Corporate Privates.

Entertainment Producer / Venue Production Manager

Venue Production Manager advancing incoming tours, corporate event entertainment and one-off concert performances. Manage local crew personnel ranging from Audio, Video, Lighting, Rigging and Stage Hands, to new hires, project planning, venue/equipment upgrades and enhancements. PM for 70 concerts / 163 Corporate/PrivateEvents.

Tucker Photography: Nashville, TN

March 2016 – Jun 2016

Responsible for various marketing and outreach campaigns across the Web with partnering sites, promoting content and programming. Lead new awareness, education, best practices, process, and attributes to digital pages for enhanced SEO.

Producer: concerts, events and interviews for CMT.com Live Streams.
U/X Designer and Architect of first Affiliate Marketing/SEO Website, creating an outreach standard and Viacom corporate-wide initiative now popular with many other brands as well.
SEO: Implementing various SEO techniques propelling CMT.com pages to top ranking search returns.
Manager over the launch of the first CMT Social pages, on MySpace and Facebook.
Manager over DM initiatives such as the outbound E-mail newsletter program and digital remote screen advertising system installed throughout Nashville and beyond.
Liaison outreach and lifestyle relations for digital marketing of active CMT assets.
Content Photographer for CMT.com, Mobile, Press and CMT Social platforms.
Liaison outreach cultivating artist, management, publicists and label relations continually solidifying brand representation, and acquiring exclusive content.

Multitask-driven team member evaluating and promoting new music projects submitted for national broadcast and media exposure. Oversaw corporate priority, digital platform for artist and industry relations, content acquisition and audience engagement. Producer for promotional live concert events and brand reinforcement.

Producer: CMT Listen Up and Live in Nashville live-music series for digital and broadcast content.
Producer: CMA Fan Social concerts and promotions for live event interaction and corporate branding.
Team leader for CMT Artists digital platform across Web and Mobile properties, overseeing artist/brand channels, profiles, pages, bios, photos, videos, assets, etc.
Artist/Industry Relations for broadcast, promotions, events, tapings, showcases, content production and acquisition.
A&R evaluation for incoming music videos, artist submissions and music-related broadcast programming.
Programmer: CMT Music channel. Assigned playlist programming, set rotations for country music-videos.
Playlist Curator: Create/Update streaming profiles and playlists specific to various campaign objectives.
Promotion leadership and entertainment liaison for music-video, artist and related content premieres, across digital and broadcast outlets.