Updated: Jun 19
Something to consider when picking your webmaster:
Yep, it’s true, the TV and Online ads make it look so easy to create your website, that’s because they want to sell you. They don’t really care if you produce a quality product or pull all of your hair out trying it yourself. Or - that even worse, by not knowing what you’re doing, you then do it wrong, it looks like a playtoy instead of a pro representation of all that you do, thereby resulting in a loss of all that potential audience, scouring their computer and phone screens.
But hey, success - ya bought their product that helped destroy your business!
Instead, don’t stand in your own way and focus on what you DO do well! While paying others to do what THEY do well!
For example, I can build an amazing website, but if I ever need to build a race car, I’m going to pay the experts!
And while there may be a lot of know-how and understanding in any field, and how to best use the tools at your disposal, it’s not all that tough to recognize how to pick your webmaster to build the website that represents the professionalism, the quality and passion you instill in your own profession.
But let’s step away from the website for a moment. Building a great website is just like building any other great product. So let’s say instead, you run a garage or a mechanic shop to help keep people on the road safely and efficiently:
* Two Mechanics show up at the shop on their first day of work, both of equal skill level and matching background and expertise:
Mechanic A walks in carrying a plastic grocery store bag, filled with a hammer and a screwdriver.
Mechanic B walks in with a 5 ft tall granddaddy craftsman tool chest, on casters filled with the latest and greatest brand new tools in every drawer, shelf and compartment within the shiney NASCAR level storage housing.
Which one is most likely to succeed with their expertise, and your end product?
But wait, there's more...
* Two Mechanics show up at the shop on their first day of work, both rolling in the same 5 ft tall granddaddy craftsman tool chest, on casters filled with the latest and greatest brand new tools in every drawer, shelf and compartment within the shiney NASCAR level storage housing.
Mechanic A has just changed the chain on his brand new Huffy bicycle, and for his next task as a mechanic is YouTubing how to change the tire.
Mechanic B has just transferred from his position with NASCAR building the biggest and baddest racing machines to put rubber to pavement.
Which one is most likely to succeed with their set of tools, and your end product??
Tools AND Talent are required. Not just one or the other. Don’t hire Mechanic A!
And if he only knows how to change the chain on his Huffy, don’t let cousin Bobby do the job for nothing, because he has the shiney tool chest.
It’s the same with your website, the proper expertise AND the proper tools are going to help you succeed far better than cutting corners. When the fate of your interests are on the line, hire the one that has both, and then some! Contact us today at firstname.lastname@example.org.