Tips How to Write a Blog and Why!
A blog is a section of a website where you can regularly post new content, typically in the form of articles or posts. Including a blog on your website can provide numerous benefits, such as improving your search engine rankings, establishing yourself as an authority in your industry, and driving more traffic to your site.
Additionally, a blog can also help you engage with your audience and build a community around your brand, which can lead to increased customer loyalty and repeat business. It also provides an opportunity to share your company's story and showcase your products or services in a more personal and relatable way. Overall, having a blog is a cost-effective way to enhance your online presence and achieve your business goals.
Topics for a blog can range from industry news and trends to how-to guides and customer success stories. It's important to keep your content relevant, informative, and engaging to attract and retain readers. Consistency in posting is also key to building a loyal following and establishing your brand as a thought leader in your industry.
Outside of industry-specific content, blogs are also a great opportunity to discuss any other topics of interest as well. Blogs can be informative, entertaining, specific to the audience and/or specific to the author's interests. Incorporating visual elements such as images or videos can enhance the overall reading experience and make your blog more shareable on social media.
All of which help not only your human audience, but also the electronic audience continually scanning your site for fresh new, relevant content and keywords; a.k.a. Google!
And with all the intentional uses of a blog for messaging, operations and audience engagement, blogging also creates 5 major subliminal benefits as well: Expertise - Blogs can position you and your website as a thought leader destination in your industry, helping increase your credibility with potential customers. Authority - By consistently producing high-quality content, readers will begin to trust and rely on your website as a valuable resource for compelling leadership or influence in a particular space. Ultimately helping lead to increased traffic, social media shares, and audience conversions.
Trust - Conveying trustworthiness to readers is a key factor in building long-term relationships with customers. By being transparent, honest, and delivering on promises, you can establish a strong foundation of trust that will increase your credibility and ultimately lead to more loyal customers.
Experience: Blogs are an incredible outlet to prove your experience, demonstrated through case studies, client testimonials, and a portfolio of past work. It is important for an authority to have a track record of success in their field to establish credibility and build trust with potential clients or customers.
SEO: By using relevant keywords and providing informative content, blogs can help drive traffic to your website and improve your overall SEO strategy. The benefit of SEO to Google is that it can help your website appear higher in search results, leading to increased visibility and potential for more clicks and conversions. This can ultimately lead to higher revenue and growth for your business.
These subliminal benefits are a result of consistent and quality blogging, which can also help in building a loyal readership and increasing engagement on the website. Additionally, blogging can provide a platform for networking and collaboration with other industry experts.
BLOG TOPICS You can write about industry news and trends, share your own experiences and insights, share personal anecdotes, conduct interviews with industry professionals, provide case studies or examples of successful projects, provide tips and advice to your audience, showcase your products or services, or even feature guest posts from other experts in your field. The possibilities are endless, as long as you keep your content relevant and valuable to your target audience. KEYWORDS FOR GOOGLE To write Google keywords into your blog posts, you should conduct keyword research to identify relevant and high-traffic keywords, and then incorporate them naturally into your content. However, avoid overusing or stuffing keywords as it can negatively impact your search engine ranking. CREDIT THOSE WHERE CREDIT IS DUE Jesse Relkin, Founder & CEO, C-Pop Marketing SEO content strategist states in a recent WIX blog, that the blog author should "always cite sources — not only is it ethical, but it also offers a higher level of transparency and trustworthiness. In fact, the quality of your sources can itself demonstrate an author’s experience. For instance, using primary sources, such as historical documents, rather than secondary sources can exhibit a higher level of experience in a subject. Also consider posting YouTube videos that walk users through the process of fixing bugs or solve users’ most pressing problems." Including a blog portal on your website is not only highly recommended, but it's an imperative source for your audience, regardless of human and electronic. It's your chance to continually provide valuable insights and opinions on various topics related to your subject matter, attracting a wider audience and establishing yourself as an authority in your field. Additionally, incorporating interactive elements such as quizzes or polls can increase engagement and foster a sense of community among your readers. Additionally, regularly updating your blog with fresh content can also improve your website's search engine optimization (SEO) and help it rank higher on search engine results pages. Here's to your next great blog post!